We organized our video content into and easy to understand process. We know it can be a little confusing and sometimes at the beginning of a video marketing campaign, from budgeting and planning to where to put the video when you are done producing it.
Here is our plan, and how we execute it.
Pillar Content – Long Form Video
Video Blogs, Explainer Videos Instructional, How To’s and similar.
Facebook Live Video Watch Along, YouTube, Webcontent, Linked In
Secondary Use – Short Form Video
Cut down edits of the Long Form Video. Reduced and revised content output.
Instagram, Facebook Stories, IG TV, Twitter, Linked In, Facebook
Micro Content
We all know short is good for the attention span. We like to challenge ourselves and take content from the Long and Short Form and make it as short and vivid as possible. Even a 5 second can convey enough information to be engaging and thumbstopping.
Instagram, Twitter, Snap Chat
Post, Listen and Engage
Catalog Repurpose and Redo
